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Lin Yang

Senior Coach

Lin helps companies, organizations, and executives express the best version of themselves. As a former journalist who is fluent in Mandarin and has written for the New York Times, South China Morning Post and the Straits Times, Lin specializes in crafting narratives that stay true for an organization and for oneself, while also striking relevance and purpose for a global audience. He has the ability to develop compelling public relations, executive messaging and social media strategies, as well as executing communications and marketing campaigns across large teams.


Areas of Expertise: Technology, politics/policy, education, creativity & design. Well-versed in the business and cultural dynamics of China and the Asia-Pacific region.

Lin Yang
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